Midland, a brand founded in 1959 in a small factory in Kansas City, is today a world leader in the field of radio communication and consumer electronics. Midland is now a group that has currently more than 15 European and extra-EU subsidiaries, several strategic partners, and a distribution in over 90 countries, under the leadership of the Italian Headquarters based in Reggio Emilia. From imagination to reality, our path has been characterised by passion and a hint of genius: that's how we built the first CB radio. From that moment on, our history began. We were there when your grandparents communicated on the truck at the time of the economic boom. Nowadays we are still with you when your ide off-road with your 4x4, when you travel thourgh half Europe with your motorhome and when you communicate with your intercom and your friends on motorcycles.